As I’ve been reviewing business blogs, I notice a common factor for many – they are rarely updated every day.

While it’s understandable taking time off for weekends or holidays, a business blog benefits from constant fresh content.

Being fresh helps encourage visitors. One of my ‘must see’ television news programs came back after a week’s vacation, and I found it an effort to tune them in again. Likely you’ve had the same problem – if something isn’t in front of us constantly, it’s hard to keep the enthusiasm alive.

So to keep things going with your blog, plan ahead. In my case, I’m a newbie to this, but here’s what I’ve already found helpful:

• Write small. Instead of long articles covering a variety of subjects, stick to one topic, and develop it well (for example, how to keep up writing for blogs). Don’t forget that search engines like short articles, so you’re doing fine there.
• Keep notes for future articles. I have a free text entry program I run constantly on my computer – and I’m always creating lists and making notes in it. The result is that when inspiration hits, I can write it down immediately.
• Write ahead. How often have you have a thought, all the arguments lined up, but waited to write it down – and forgot everything? Strike while the iron is hot – keep something handy to note ideas down, and do a quick, rough daft. Having a few of these gems in the rough can make life easier when you can’t think of something – take one and polish it as neeed.
• Keep on the lookout for material. In my case, this blog is a reflection of small business – so if I find a business article or news item I like, noting it can form the basis of another entry.

So keep a few of these tips handy, and apply them to your writing – you might be surprise at how easy it becomes.