Banner Ad Advertising
by David Pankhurst
The fact is, banner ads are a simple way to get your message out visually. Even Google, which started with text ads, now offers a banner ad option – proof that this is still a good thing.
So then, when ARE banner ads good?
- If you want exposure. There’s a really annoying HP ad on eBay that stares at me all the time. I’ve never clicked on it, never wanted to – but it always has my attention. For some companies, that’s enough.
- If the price is right. One benefit of all the nay saying is that banner ad rates are low – and likely going lower. As the cost drops, value increases.
- If you use per-click. If you pay by the click, then you don’t care how often a banner displays – more importantly, you get free exposure while waiting for those clicks to register.
- If you want to try something different. When the text-style banners came out, they were a novelty – and likely the first people got good results, and excellent return on their advertising dollar. Come up with something new, and who knows?
- If your target market responds visually. Advertising exotic animals or designs, like art? A picture does speak a thousand words.
So don’t dismiss banner ads right off – and if you’ve got one, visit me and let’s get it showing on BigBizBlog.
