Monthly Archives: May 2005

WordPress and Niche Marketing

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I’ve talked earlier about niche markets – using small, narrow-focus sites that try to exact as much money as possible from a (relatively) small number of clicks.

Although you can use many tools (even Notepad) to create a niche site, one very popular tool that also works well for niches is WordPress. It manages articles, and yet makes it easy to switch designs without affecting content (one of my personal favorites).

Of course, using WordPress for niche markets does require a bit of tweaking – although it’s is a fine blog tool, it’s not as search-engine friendly as it could be – and especially for niche marketers, getting search engine traffic is fundamental.

Addressing the issues, and solving them, led me to write a report – ‘Top 10 Tricks to Conquer Your Niche With WordPress‘. Short and sweet (about 30 pages), it covers things you can do to your WordPress installation to provide search engines more to see, and help with indexing. And while the focus is on niche sites, anyone who wants their blog to get indexed well should take a look at it.

So check out the report and see if it does the ‘trick’!

Power Linking 2005

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Links are the lifeblood of the Internet, yet linking is one of the more annoying aspects of running a website.

Lately, you’ve likely heard of a popular ebook ‘Power Linking’, by Jack Humphrey.

Well respected, his book is one of the few considered ‘solid reading’ by many looking to improve website traffic – and an excellent buy.

With the release of his third revised copy, ‘Power Linking 2005′ in early June, he’s not only going to sell it – he’s going to sell RESELLER rights, so you can sell it as well, and keep 100% of the profit.

At his pre-release rate, you can make your money back after you sell 5 copies – and since you’ll have your own copy, you’re actually profiting after 4.

If you have a list, or good traffic to a site, buying a reseller license should make you your money very quickly.

But hurry, because I predict that if you don’t offer your product the day it’s released, you’ll be playing ‘catch-up’ – so get it today.

Review: How to Stop Your Puppy or Older Dog from Biting

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With news stories daily about pets that bite, maim, and even kill, it is increasingly important to make sure your pup doesn’t ‘act out’, and hurt someone.

Easier said than done – pets have minds of their own, and you want to start sooner rather than later to get them to avoid bad behavior.

So I enjoyed going through the ebook ‘How to Stop Your Puppy or Older Dog from Biting’, a multi-author report on the subject of training pups (and older dogs as the title states) to not bite.

The first part gives general information on how to manage pup aggressiveness and training to avoid biting, while the second part (the guest articles), deal with specific topics such as how to prepare for a new (human) arrival in the family, handling compulsive behaviors, dealing with cars and dogs, and similar topics. There’s even a section on canine guilt!

One other aspect I liked – it dealt with the aftermaths, with sections on advising dog bites victims, and what should be done after your dog bites. As good as training may be, it may happen…

Not being a dog owner, I have to say the ebook attracted me for the opposites reason – I’m not worried about my pet – I’m worried about others’ pets! I think it’s a great gift idea for pet owners, providing them information they need help train their pet.

AdSense and AdWords Problems?

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I hear a lot of comments on Google’s new AdWords and AdSense policies. Basically, they are allowing AdWords clients to be more restrictive where their ads are placed – so of course, this means AdSense sites are doomed unless they have quality content. Or are they?

I think one problem with this narrow focus is simple – a lot of clients aren’t going to do in-depth research to filter specific sites. After all, it’s simple (and recommended) to separate search advertising from content advertising in AdWords – but I bet many people forget that one. So should we expect razor-sharp focus on which sites gets ads?

Another point on Content sites – advertisers have been able to ignore content sites in AdWords for quite a while now – yet people are making good money with AdSense on their content sites..

And finally, does the client care where clicks come from? If they’re not fraudulent (and we can hope that Google stays vigilant tracking that), then I believe many advertisers will continue placing AdWords any-and-everywhere. Who wants to advertise with Google, leave off a site or two, and then have the nagging suspicion that THOSE were the sites they should have listed on!

So we will all win – sites get AdSense, advertisers get more control (even if they don’t use it), and of course, Google gets money…

Google – Find Back Links Easily

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Links are very important for websites. Especially in Google, links back to your site help establish you are respectable, and are a key to your rankings and PageRank.

So it’s good to know you can go through Google, and find rankings easily. Here’s a couple of ways to search on Google for information (replace with your site, of course):

link:www.bigbizblog.com
  -or-
link:bigbizblog .com

Shows links to your site – with and without the ‘www’ affects the count, since each is considered a seperate URL.

bigbizblog.com -site:www.bigbizblog.com

(the ‘-site:’ part at the end it to avoid including your own links)

This looks for your domain name (outside of your site) – and shows who is mentioning you.