I hear a lot of comments on Google’s new AdWords and AdSense policies. Basically, they are allowing AdWords clients to be more restrictive where their ads are placed – so of course, this means AdSense sites are doomed unless they have quality content. Or are they?

I think one problem with this narrow focus is simple – a lot of clients aren’t going to do in-depth research to filter specific sites. After all, it’s simple (and recommended) to separate search advertising from content advertising in AdWords – but I bet many people forget that one. So should we expect razor-sharp focus on which sites gets ads?

Another point on Content sites – advertisers have been able to ignore content sites in AdWords for quite a while now – yet people are making good money with AdSense on their content sites..

And finally, does the client care where clicks come from? If they’re not fraudulent (and we can hope that Google stays vigilant tracking that), then I believe many advertisers will continue placing AdWords any-and-everywhere. Who wants to advertise with Google, leave off a site or two, and then have the nagging suspicion that THOSE were the sites they should have listed on!

So we will all win – sites get AdSense, advertisers get more control (even if they don’t use it), and of course, Google gets money…