Although you may not think banners are a worthwhile investment, well-constructed banners still get clicks – and with costs low, they can still be a way to attract eyeballs.

So I was pleased and surprised to see Scott Covert moving on – and away from banners. Surprised because his ebook ‘The Banner Ad Traffic Machine‘ was a great reference on creating unique banners – but pleased because he made the ebook available for a FREE download.

Scott was one of the originators of the html banner – the banner that looked like a piece of web page text instead of an image. The report is strong on testing as a way to make sure a banner works, and he shares his results with testing throughout the years.

Even if you don’t feel banners are a great way to get traffic, the insights and testing n this book might give you ideas on how to tweak any of your ads for better results.

To get your copy, visit http://www.banneradmagic.com/course.html.