This question come sup from time to time, especially with all the hype out there about blogs – not only will they slice bread faster than a kinsu knive, they’ll tuck your kids in at night and wake you up with a freshly brewed pot of coffee. Not to mention they will help you sell refrigerators to Eskimos, and barrels of oil to Saudi Arabians.

But are they really worthwhile? I think so – and here’s some reasons:

• A blog enhances a reputation – a well written one does a great deal of good for your name. I truly believe my blogs have helped me get known.
• A blog gives you search engine notoriety – I’ve had sites visited within 48 hours (often less), with no more than a link on a currently-indexed blog. I’ve never had that happen with a link on a regular site!
• A blog gives you more flexibility in content management. When my old sites needed revamping from time to time, it a was a major pain – even a simple background color change or header change involved hundreds of pages changed and uploaded. With WordPress, a single page tweak, and my sites look completely different.
• And they DO make money – as the editor of Jason Calacanis points out, he’s well on the way to making a million dollars this year.

So is it hype – or hot? You decide…