A question recently came up - how best to position a product? For example, a ‘hot-to’ guide requiring a lot of work on the part of the buyer, or a ‘ready-made’ package of some sort that does all the work? The fact is, I think both types of products (work/no...

I recently joined a news group focusing on sales - and one post got me thinking, talking about controversy as a sales tactic - and especially the ‘Rich Jerk’ and how everyone had an opinion about the guy - and bought. I’m not a big fan of controversy, but I...

Adsense gives an unprecedented way to monetize your blog - no more fussing and fighting to get income - just write what you want, and visitors click and make yoy money. But if you’re using WordPress, adding Adsense, and positioning it where it will do the most good is still...