A new viral marketing scheme I’ve heard of recently is Russell Brunson’s new forum, ‘ConquerYourNiche.com‘. The gimmick here? Sign up, and promote to everyone. But instead of being page dollars, you get credits to advertise on the site – up to 5 levels deep!
Key to this technique is a few points:
- The forum started with a high perceived value (I was referred to it by Allen Says, a high-caliber marketer). If this technique was for an unknown person or product, and lacked high-profile backing, I think it would fail.
- He gives advertising credits for people brought in, which encourages all to advertise the site to others.
- He also gives credits to posters, meaning the site will get messages fast, as people post to get their ads shown.
- And of course the backend – when you sign up, you get the option to buy extra advertising (he sells blocks for $197-$297).
Again, you have a viral effect – people add to the ‘bushiness’ of the site by posting, and promoting to others, all for advertising credits – on the same site!
I’m very interested in watching how this goes – not just because I’m hoping this forum will be interesting to read and visit, but because I’m curious whether it will go good or bad. Since the pressure is to add members and postings as fast as possible, I expect quality to suffer. But if not, then this could be the start of an interesting technique.
I expect to see more forums like this in the future. It’s a shame actually, because ‘also rans’ rarely do as well as the originator (look at the Pixel Ad clone sites). But this technique can be adapted to other types of products, and I’m already thinking about ‘the next big thing’ using a variation.