Testimonials are hugely important – and key if you have a product or service.

But there’s a little-realized technique you can try – OFFERING testimonials!

Here’s how it works: when you try a product you really like, and you feel you can ‘stand behind it’, then send the author a nice email, and tell him or her so.

AND

Make sure they know they can use it as a testimonial!

The result? If nothing else, they receive a complimentary comment, and they like you (and who doesn’t mind being liked?)

But they may also add your comment to their site – and you get recognition and exposure, possibly at a high traffic location.

For example, when I released my first ‘Top10Tricks’ in 2005, I received some very nice testimonials, which I posted on my site to encourage purchases (and if you didn’t already know, testimonials on a site are an EXCELLENT way to improve sales).

This sort of thing is win-win – they get recognition, and I get advertisements that my product is good, convincing others to buy.

So give it a try!