In the last part, I explained why testimonials are powerful – now in this section I explain how to send them…

Can you provide a testimonial? Very much so. As you read the others you see on the Internet, take note of what grabs you. And if you find it interesting, others will too – and that’s what your testimonial should focus on.

Here’s some key points to remember:

• Always comment on something you like, and can stand behind. Never email a testimonial for a product you are lukewarm about, because people will ask you about it!
• Work at the testimonial. Look at what gets quoted for movies (even bad movies!). Don’t say that you liked it – say why, or how, or how it’s helped. Ask yourself – if I was talking to a friend, what would I say to sell them on the product? THAT’S what you want to say!
• Size isn’t important. I fear the thought of a testimonial makes people worry they aren’t up to the task – but the fact is a single sentence can do the job if it helps sell. Aim for 50 words instead of a 500, and you might find it easier to write.
• Never say ‘here’s a testimonial’. Instead say something like ‘Just wanted to drop a note’, or ‘I wanted to say…’
• To offer your comment as a testimonial, I like the P.S. approach, something like: ‘P.S. Please feel free to use my comments as a testimonial – if you do, please include my name ‘Jane Doe’ and URL ‘http://egwebsite.com’)
• Don’t expect anything. Offer a sincere comment, let them know they can use it, and leave it at that. Some comments don’t fit, the timing may not be right – there may be any number of reasons it’s not used. But it may be in time…

This is a tip that’s never talked about to my knowledge, but it’s hugely useful, and a great way to get a higher profile for yourself. For a small outlay of time, you could get your comments published, establish your credibility, and possibly get your site linked. Try it and see!