Your businesses tagline is tremendously important to your business. Don’t believe me? Ask yourself what company says ‘you deserve a break today’? McDonalds, with its huge advertising budget, recognizes that a tagline reminds customers of their company simply. That you can remember it quickly shows its effectiveness; and what’s good for them should be for you, too.
Another point to remember about taglines is that they advertise the company in a brief sentence. Although customers might remember a 60 second commercial, or a display on a billboard or in the newspaper, attention spans are short – likely they won’t remember all the details. But a short phrase gets in there where longer advertising may not. And the more attention you can get, the better.
(One point to remember – although I’m using this example of McDonald’s as a tagline or mission statement, it isn’t. It’s a slogan for their advertising. However, it works really well as a company description, so I figured it was appropriate for this article. In fact, a small business will likely have to use its company tagline as a slogan as well.)
