But for business, that is a BAD idea – the fact is, through good times and bad, you need to spend in business, such as advertising, promotional mailings (ie catalogs), etc.
Take for instance, printing. I came across a site today (PsPrint.com) that had taken the huge negative of economic upheaval, and found a bright side to it – with their ‘Economic Stimulus Package’ – of from 10-20% in savings.
Think of it – anyone can put a sale on. But how many think of helping the economy in the process?
It’s topical, and I don’t doubt it will get them some press. And of course, it helps the savings are substantial – after all, who doesn’t want 20% off on their online printing? And this is the important point – even in these economic times, you can’t stop advertising, or promoting, such as with business cards, or catalog printing. After all, without advertising a business gets no new business. So you need to keep doing it – and so why not go where the prices are best?
Yet on the other side of the coin, it’s a canny method of advertising to focus on the elephant in the room (economic meltdown). And while everyone is talking about the economy, a company like PsPrint is using it to their benefit, reminding us that we need to keep spending to keep business going.
Consider the lemons-to-lemonade system PsPrint.com is using – is there any way you can help people out likewise, and at the same time be topical? And of course, if you need a savings or two, feel free to check their prices – and work on your own Economic Stimulus!
