Got a product that the same as thousands of others?

Worried how to make it stand out?

You don’t always HAVE to – just look at the roll of toilet paper in your bathroom.

While there is a bit of difference from brand to brand, they basically are all the same.

However, go shopping for it sometime, and you’ll be surprised how different the varieties of toilet paper are.

For example:

• Some rolls are physically smaller (that is, if you stood them on the counter they would be shorter).
• Some are double rolls, some are single (however, start counting how many sheets there are in a single or double roll, and you’ll realize ‘double’ is a marketing ploy only).
• Some are multi-ply, while others are single.
• Some are fancier (quilting, for example), while others aren’t.

In fact, I guarantee if you go into the toilet paper aisle of your local store, you’ll need a calculator to figure out which is REALLY a good deal, based on sheets used.

But wait – it gets better: some paper sheds lint, while others rip easily (and inconveniently), so number of sheet isn’t the whole issue.

And of course comfort is involved – if you have a preferred kind, you’ll stick with that likely no matter the price.

But the catch is this: if a commodity as generic as toilet paper can have this much variety, ANYONE can differentiate a product.

Just find a key feature that you can focus on – and aim for a home run. Because if toilet paper can confuse us with the choices, then ANY product is fair game!