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Look to the Recession as a Chance To Build Brand Awareness

I happened onto a site today that got it right – Virgin Mobile has grabbed the bull by the horns and created a site called ‘Screw You Recession‘. Good move. While everyone else is suffering from bailout fatigue and constant stressing on how much money we don’t have, they’ve worked...

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To Emailers and Spammers – I’m Not Reading You

As Email Tuesday comes upon us again (someone once said that the best day to email is Tuesday, so now the bulk of my spam arrives then), I thought I’d send out an open letter to spammers and other emailers. I don’t read you. Really. Now I’m not talking about...

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Why Beginner’s Guides for PHP (or Ajax or…) SUCK

I heard about another “Beginner’s Guide” release today – and every time I hear that phrase I cringe. Not because beginner guides aren’t useful or good – we all started out with them (and despite the truly insulting title, I find the Dummies line of books to be great introductions,...

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