Mosquitoes, West Nile, and Customer Support
And every year I watch the spread of West Nile with annoyance – one more deadly thing we have to watch out for. So as you can imagine, I take more than the usual interest in mosquito killing.
But how can you kill them rapidly (and safely)? Try a mosquito magnet, from (obviously) Mosquito Magnet.
A very informative site on mosquitoes (not just for their product), I learned that a female mosquito can lay up to 400 eggs in a drop of water, and that the purpose of the bite is for the female to get protein for her egg-laying activities.
As for the product, it’s environmentally friendly: basically, it emits carbon dioxide (which attacks mosquitoes), and then vacuums them up. No females, no Next Generation.
Now, mosquito killing is always newsworthy – but my reason for discussing it here is HOW they sell – while excellent support.
Too many sites spend time on the product, and too little on customers AFTER the sale. The result is even a great product can fail if customers are confused by it.
You can read more about their product/customer service options in their press release, or visit their help section on mosquito magnet repair
One interesting aspect involves a troubleshooting guide online – so you can work with the product and make sure it’s set up properly.
Online troubleshooting is a huge advantage:
- Tech support costs time and money – distilling the necessary steps to solve most problems online means you don’t have to pay to handle problems – the site can do it.
- Likewise, as new problems arise, you can use tech support to first handle them, then add troubleshooting steps online – the result is the first time a new problem occurs, it costs to solve it – and then nevermore.
- For the visitor, it gives an idea of what can go wrong, and just how easy it is to solve – this ‘hand holding’ in advance of a purchase can remove customer concerns, especially for a new variety of product.
By monitoring your website logs, you also can find out WHICH problems are looked at more often – and this might give you insight into what parts of the next version of the product needs changing.
“Extra mile” tech support, mosquito killing – it’s a winning package. I hope more sites get into the habit of including troubleshooting guides and detailed help info – an often overlooked aspect of any product release.
