In a nutshell – Strategic Objectives.
This PR agency is involved in all three:
- They were the people involved in the famous Shreddies shredded wheat campaign “Which do you prefer – square or diamond” ads.
- To promote Cadbury, they created the Cadbury Chocolate Couture Fashion Show, where all costumes were made out of chocolate.
- And Guy Kawasaki, one of the people behind the original Macintosh computer marketing campaign, is a guest speaker at the 2010 IABC (International Association of Business Communicators) World Conference. Also along with him, Judy Lewis, co-founder of Strategic Objectives, is a Moderator on the power of PR to influence, the power of buzz, and social media (among other things).
The Toronto event, going from the 6th to the 9th of June, 2010, is a meeting of some of the most influential people in the Public Relations business. And as the example of Strategic Objectives shows, they are influential: these companies do the marketing that makes us think, and makes us choose.
Highlights of the convention (besides Guy’s and Judy’s parts, of course):
- Communication in the new reality – with traditional media slowing down, but new media coverage uncertain, how can people be reached effectively? This session discusses the options.
- Don’t talk to the media – in this media climate, unprepared speakers are like lambs thrown to the wolves. How to speak and what to say to make a memorable, yet positive, appearance is the topic of this session.
- Words are not enough – most communicators uses images, yet companies often forget the power of imagery. Here’s how to put it to best use.
It sounds action-packed this weekend (well, PR-action packed, that is). To all those visiting Toronto for the sessions, I hope you enjoy the event!
