Fifty years ago, if you wanted something hauled away, you’d likely have to ask around for someone with a pickup truck. Maybe check the notices posted at the local grocery store. Or hope a relative was available (and willing to work).

Contrast that with today – the company with the phone number 1-800-GOT-JUNK? (and yes, that’s their name, too) has dominated the pickup biz with their easy to remember number. It’s taken time and money to promote that number and business, but the result is that few people have any doubt where they’d go for trash pickup today (depending on where you live of course; you can follow this link for a list of places where they offer Junk Removal).

The number is shown everywhere – in advertisements and on their vehicles, for two examples – and any time it’s seen it’s a reminder of the service. I’ve never used them, but even I know the number by heart!

You can’t go wrong making your business name (or contact info) sticky. Considering very few companies have a national presence in the trash collection arena, and they do, you know that the number is memorable. Of course the service matches: they haul away junk, and clean up, and make sure the items are disposed of properly, including recycling fees. Not sure where to dispose of your old-style tube TV? These are the people who DO know.

So if you are planning a business, remember that branding is important – and if you want an example, this here is a VERY memorable one.