What do Guy Kawasaki, Chocolate pantsuits and “Diamond or Square” have in common? In a nutshell – Strategic Objectives. This PR agency is involved in all three: • They were the people involved in the famous Shreddies shredded wheat campaign “Which do you prefer – square or diamond” ads. • To promote...

You’ve probably had this happen, too: I sent out an email recently to one of my lists, with extremely low response. So I’m left wondering, is it because the offer is no good? Wrong product for the right people? Email filtering? People too busy to open it? Or is is...

Got a product that the same as thousands of others? Worried how to make it stand out? You don’t always HAVE to – just look at the roll of toilet paper in your bathroom. While there is a bit of difference from brand to brand, they basically are all the...

Success breeds success – and one example of that is the ‘JohnCow.com‘ competition on their blog. And no, this isn’t JohnChow.com, which makes about $30,000 a month – this is a site making a play off the name (and possibly getting traffic from the misspelling). Nonetheless, I’ve been watching the...

For the award of ‘Most Memorable Domain Name since FatBrain’, I have to vote for BigAssFans.com No, it’s not an adult website – it’s about about the Fan – the kind the turn really slow – but still suck up a lot of air. I first heard about them when...