I was looking over a fellow’s sales domain today – lots of dashes, lots of words – you know the type. It seems that there’s few really good domains available out there. Not that it’s impossible, but it requires a lot of thinking.
A few months back, I got tired of thinking, and wondered if there was another way. And so the 4WDN (4 Word Domain Name) ‘phenomenon’ was born.
Four word domain names are the same word, repeated four times, usually with dashes. For instance ‘health-health-health-health.com’ is my health information site.
Now, should you be querulous at this point (and some have been), I should point some things out:
- Even if the domain name looks odd, it is very easy to remember, since you’re using good keywords (as shown by WordTracker’s keylists).
- The repeating of four times is because of the play between ‘four’ and ‘for’, making it a bit of a pun (and a bit more memorable). It also makes four words unique, rather than five, six, seven, etc.
- They give people a level playing field for domain name buying and speculation. When new name formats come out, people often try to buy them up (remember the .TV domain?). Right now, you still have the chance to buy a good .COM domain name, and build a site on it, or just wait and sell.
Rather than talk more about domain names, I’ll just point you to my ‘Official’ 4WDN site – you can download the free report there. It’s worth the trip: even if four word domain names don’t interest you, it’s got good tips for all domain name buying.
And who knows, you might end up buying a name or two ‘just in case’.